We believe in creating products that challenge convention and stand out from the crowd. Since day one we have been designing and manufacturing mens briefs, boxers and hipsters, tangas and thongs. Our journey into original mens underwear began 40 years ago, today we stay true to our ethos of original design and continue to evolve our mens underwear styles into new realms through the use of technical fabrics, HD print techniques and 40 years of irreplaceable skill and heritage.
